9

image ads for Treason.

Built from your product photos, your site and your customers' own words. The first four are for the blood sugar buyer you mentioned. Each ad comes with the Meta copy to run it (primary text, headline, description, button) and a short note on why it is built that way. The files are under each ad.

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Blood sugar · 4 ads

For the buyer you mentioned in your reply. Your "Keep your blood sugar under control" ads send people to a page where the proof sits in a closed tab. These four put the proof in the ad. Ad 01 says it openly with the morning test kit, and the other three say it more quietly. None of them makes a promise about blood sugar.

Ad 01
Ad 01 · Blood sugar
Made for mornings that start with a finger prick.
The most explicit one: it shows a glucose meter and mentions a finger prick. Check it against your own reading of Meta's health rules.
ForSomeone who tests their blood sugar every morning and reads every label.
AnswersIs this another "sugar free" that hides something else?
BeforeEvery sweetener is one more label to check.
AfterOne ingredient, 0 g sugar, 0 g carbs. One less thing to check.
Why it is built this wayThis is the most explicit of the four. The image shows the morning test kit, so the right person recognises it in a second. The text describes the morning, never the reader, and promises nothing about blood sugar.
Meta copy
Primary textfirst line 80/125
For mornings that start with a finger prick, the coffee should be the easy part.

Treason has one ingredient: organic monk fruit extract. 0 g sugar and 0 g carbs per serve, and one tiny scoop sweetens the cup.

Nothing else on the label.
Headline26/40
One ingredient. 0 g carbs.
Description26/30
Organic monk fruit extract
Call to actionMeta button
Shop Now
4:53:4
Ad 02
Ad 02 · Blood sugar
You don't trust labels. Good.
The sensor on his arm is casting only. The copy never names a condition.
ForSomeone who checks their numbers and has been let down by a "sugar free" or "keto" label before.
AnswersIs this another monk fruit that is mostly something else?
BeforeEvery label says sugar free. Half of them aren't.
AfterThis one has one ingredient, and I can read the whole panel myself.
Why it is built this wayYour three "Keep your blood sugar under control" ads send people to a page where the proof sits in a closed tab. This one puts the proof in the ad itself (your own nutrition panel) and lets the reader be the judge.
Meta copy
Primary textfirst line 50/125
If you read the back of everything, read this one.

One ingredient: organic monk fruit extract. 0 g sugar, 0 g carbs and 0 calories per serve. That is the whole list.

One tiny scoop sweetens a coffee, and a 20 g tin holds 400 serves.
Headline33/40
One ingredient. Nothing after it.
Description30/30
0 g sugar, 0 g carbs per serve
Call to actionMeta button
Shop Now
4:53:4
Ad 03
Ad 03 · Blood sugar
Some things you keep behind glass now.
ForSomeone who has been told to cut sugar and thinks it means the end of their morning coffee.
AnswersIs my coffee going to taste like a punishment now?
BeforeNo more sugar means no more sweet coffee.
AfterI can drop the sugar and still have my coffee sweet.
Why it is built this wayThe first thing this buyer loses is small and daily: the sugar in the morning cup. The image makes that loss a little funny (one cube under glass, like a museum piece) and shows the way out in the same frame, without naming any condition.
Meta copy
Primary textfirst line 71/125
Cutting out sugar doesn't have to mean cutting out your morning coffee.

One tiny scoop of Treason sweetens it with 0 g of sugar per serve. The only ingredient is organic monk fruit extract.

The sugar can stay behind glass.
Headline32/40
Keep the coffee. Lose the sugar.
Description26/30
One ingredient: monk fruit
Call to actionMeta button
Shop Now
4:53:4
Ad 04
Ad 04 · Blood sugar
Monk fruit is a fruit. A very sweet one.
ForSomeone looking for a sugar swap who has never heard of monk fruit and distrusts anything that sounds like it came from a lab.
AnswersIs monk fruit a chemical?
BeforeMonk fruit sounds like something made in a lab.
AfterIt's a fruit, and a tiny amount does the job.
Why it is built this wayYour ads sell the product but never explain the fruit. This one teaches one thing in a second: 1 g of extract for 100 g of sugar, the ratio from the baking guide on your product page.
Meta copy
Primary textfirst line 71/125
Monk fruit grows on orchards in the Guilin Mountains of southern China.

Its extract is so sweet that 1 g does the work of 100 g of sugar. That is why the scoop in every tin is tiny.

Treason has one ingredient: organic monk fruit extract, with 0 g of sugar per serve.
Headline35/40
1 g does the work of 100 g of sugar
Description26/30
Organic monk fruit extract
Call to actionMeta button
Learn More
4:53:4

Cold · 2 ads

For people who haven't decided to cut sugar yet, or tried once and gave up.

Ad 05
Ad 05 · Cold
Two sugars a day adds up to 730 cubes a year.
ForSomeone who takes two sugars in their coffee without thinking about it.
AnswersTwo sugars is nothing.
BeforeTwo sugars is nothing.
AfterThat's 730 cubes a year, and my coffee doesn't need them.
Why it is built this wayYour ads talk to people who already worry about sugar. This one starts earlier, with a number anyone can check in their head, and it makes no health promise.
Meta copy
Primary textfirst line 65/125
Two sugars in your coffee, once a day, is 730 sugar cubes a year.

One tiny scoop of Treason sweetens the same coffee with 0 g of sugar. The only ingredient is organic monk fruit extract.

Same cup, none of the cubes.
Headline31/40
730 sugar cubes a year, or none
Description19/30
0 g sugar per serve
Call to actionMeta button
Shop Now
4:53:4
Ad 06
Ad 06 · Cold
Last time you quit sugar, your coffee went with it.
ForSomeone with a sweet tooth who has tried to quit sugar before and gave up at the first coffee.
AnswersWithout sugar, it's no fun.
BeforeQuitting sugar means a sad coffee.
AfterThis time, only the sugar goes.
Why it is built this wayIt names the failure your own customers describe ("tried and failed to enjoy tea and coffee without sugar") without blaming the reader, and shows the swap in the same gesture.
Meta copy
Primary textfirst line 53/125
Last time you quit sugar, your coffee paid the price.

This time, keep it sweet. One tiny scoop of Treason has 0 g of sugar, and its only ingredient is organic monk fruit extract.

Rated 4.9 stars from 524 reviews.
Headline27/40
Quit sugar, not your coffee
Description22/30
4.9 stars, 524 reviews
Call to actionMeta button
Shop Now
4:53:4

Warm · 3 ads

For people who already use a sweetener, or already know Treason and hold back.

Ad 07
Ad 07 · Warm
"Imagine my surprise when my coffee was TOO SWEET!"
Quotes Georgia G. by first name and initial.
ForSomeone who has tried other sweeteners and doesn't believe such a small dose can sweeten anything.
AnswersA scoop that small can't do much.
BeforeThat tiny scoop can't sweeten a whole coffee.
AfterOne scoop is plenty. Georgia used three.
Why it is built this wayIt lets one of your verified buyers say it (Georgia G., 5 stars, 3 August 2026). A customer's surprise is easier to believe than a brand claim.
Meta copy
Primary textfirst line 74/125
Georgia put three tiny scoops in her first coffee. One would have done it.

"I was doubtful about how sweet Treason really was, so I put 3 tiny scoops in my first experimental cup of coffee. Imagine my surprise when my coffee was TOO SWEET!" Georgia G., verified buyer

Start with one scoop.
Headline20/40
Start with one scoop
Description23/30
Verified buyer, 5 stars
Call to actionMeta button
Shop Now
4:53:4
Ad 08
Ad 08 · Warm
Where's the monk fruit in your monk fruit?
ForSomeone who already buys a supermarket "monk fruit" sweetener and trusts it.
AnswersMine is monk fruit already.
BeforeMy sweetener is monk fruit.
AfterThe first word on my pouch is erythritol.
Why it is built this wayThe biggest brand in the category lists erythritol first. This ad sends the reader to the back of their own pouch and puts yours next to it: one line, 100% monk fruit extract.
Meta copy
Primary textfirst line 66/125
Turn your monk fruit sweetener over and read the first ingredient.

Ingredients are listed by weight. If erythritol comes first, most of what you're eating is erythritol.

Treason has one ingredient: 100% organic monk fruit extract.
Headline33/40
Read the first word on your pouch
Description23/30
100% monk fruit extract
Call to actionMeta button
Learn More
4:53:4
Ad 09
Ad 09 · Warm
$45 looks like a lot for 20 grams.
11 cents is $45 divided by 400 serves. Your product page says 8.5 cents per serving.
ForSomeone who knows Treason, sees $45 for a 20 g tin and hesitates.
Answers$45 for 20 grams?
BeforeThat's a lot for a tiny tin.
AfterIt's 400 serves, about 11 cents a coffee.
Why it is built this wayIt says the price objection out loud before it answers it. Your ads only mention the price per serve in long text, never in a headline.
Meta copy
Primary textfirst line 43/125
Yes, the tin is small. It holds 400 serves.

One tiny scoop sweetens a coffee, so $45 works out at about 11 cents a cup.

One ingredient: organic monk fruit extract.
Headline23/40
About 11 cents a coffee
Description20/30
20 g tin, 400 serves
Call to actionMeta button
Shop Now
4:53:4

Before you run them

  1. None of them promises anything about blood sugar. They only use what your label and product page say: one ingredient, 0 g sugar and 0 g carbs per serve.
  2. Ad 01 is the most explicit: it shows a glucose meter and mentions a finger prick. It describes a morning, never the reader. Meta's rule on personal attributes forbids telling the reader they have a condition, and no ad here does that.
  3. The scenes are generated from your product photos, so Meta may add its AI label when they run.
  4. Ad 07 quotes one of your verified buyers (Georgia G.). Check you are happy quoting her.
  5. Ad 09 says about 11 cents a coffee ($45 divided by 400 serves). Your product page says 8.5 cents per serving, so keep the number you prefer.
  6. The files are 4:5 for the Feed, plus the original 3:4. 1:1 and 9:16 versions can follow for the ads you pick.
Next step

Tell me which ones you would run.

Or book 20 minutes and we go through them together, along with how you run the account today. I can build the next batch from whichever ones you pick.

Book 20 minutes
Emailphilippemaza@fortismotion.com
WhatsApp+43 676 6519799
WhoPhilippe Maza, Founder of Fortis Motionfortismotion.com